The Power of Word of Mouth

December 13, 2007

This article from Newswise suggests that good old-fashioned word of mouth might be more valuable than previously thought, especially on the web.

It’s not surprising of an idea, really:

“It’s always been this way. What’s changed is that digital media makes it so easy for everyone to forward messages to contacts within their social networks. For most everyone, digital media just extends a very human desire to help others.”

I think that last sentence applies especially well to bloggers.  After all, while dedicated bloggers may indeed make money or otherwise gain from their blogs, I have a feeling that many got started in order to share their knowledge, skills, or simply to entertain others.