November 18, 2014
Because I thought it was fitting to re-launch my blog with a shorter reprise of my earlier “100 Things” posts:
1. I am so pleased that SEO has actually become about creating quality content and providing useful information – especially I started in the days where keyword stuffing actually did work.
2. However, the sheer amount of link-building and SEO-centric content is still disappointing – I know everyone wants to get traffic, pageviews, and therefore those sweet advertising dollars and new client prospects. But don’t sacrifice quality. One original article that tells your story is worth a thousand or more crappy re-spun posts.
3. As much as I would like to pretend I am above the typical internet circle jerk sites that all repeat each others’ content, much of which is sourced from Reddit and other forums (sorry not sorry for the language – see what I did there?), I have some respect for them, and occasionally get sucked in by the catchy titles and funny combinations of gifs.
4. That said, I think Reddit might be one of the most valuable sources for inspiration and market research, especially if you look beyond the front page.
5. The fact that “Wasting Time On The Internet” is an actually Ivy League course will never cease to amuse me.
6. So many blogs and even companies try to copy each others’ marketing formulas – more so than ever. Looking at the “Best In Class” sites (however you define that) can be an inspiration, but it definitely doesn’t equal success.
7. The sheer number of ways to curate your experience and the content you receive amazes me – the web has basically become one big “choose your own adventure” game. But the number of users who take advantage of these is still relatively low – perhaps the amount of options are overwhelming and therefore it leads to mental inertia?
8. Pandora tops the mobile listings in regard to user interaction, and it is probably not that far behind for desktop as well. After all, listening to music is a relatively passive activity compared to posting on social media or similar ways to engage on mobile. We’ve come a long way from the days of Napster (yes, I remember and loved using Napster).
9. So many companies either neglect or make a big deal out of the simple things, like claiming all their listings and brand names on various sites, social media and otherwise. Don’t ignore it but don’t make the process overly complex, either.
10. Content discovery can be one of the most valuable aspects of the web in general, but it seems that the majority of people stick to the sites they know and trust.
11. The democratization of not only knowledge but access as well may be how the internet has truly changed the world. Almost anyone, anywhere can make themselves heard with nothing more than a mobile phone.
12. When you find yourself wishing that you could use emojis or gifs in an actual live conversation with another person, perhaps it is time to step away from technology for a bit. Use your words!
13. That said, a properly deployed meme can sometimes say more than words ever could.
14. This isn’t new, but it is underrated. The ability to reference virtually anything in a conversation or article and link right to the source might be my favorite element of the web – it is essentially real time citations on steroids (sans the academic regulations).
Now I”ll open it up to comments – what has changed about the web in the past 10 years for you?