September 20, 2011
Ah, sweet validation from mainstream media.
My post on finding the right social media team members was published in Crain’s Chicago’s Small Biz Blog today.
July 7, 2009
I love it when people talk about the different marketing channels like they have nothing to do with each other, then they go home and browse the web while watching TV and listening to the radio and chatting on Facebook, Twitter, et al.
Your audience interacts with your brand as a whole. The same people reading your blog see your commercials and get your newsletters and watch your YouTube channel. How they first come across you and/or your company may vary, but their interaction with your brand extends across media. They’ve already integrated your marketing strategies without your involvement.
File under: painful obviousness, harsh language.
Yes, this blog has been quiet for a while – but I’ve been busy on Twitter (@jazspin), and I’ve been working on a number of exciting projects that truly exemplify the power and utility of the web. Watch this space. That said, it is has been nice getting out of the echo chamber for a while – there are plenty of amazing blogs out there, but there are also plenty that are bandwagon jumpers. Another testament to the fact that people respond to authentic voices both online and offline.
On a related note, I recently re-read the Cluetrain Manifesto (ten year anniversary edition). The first time I read it was online, sitting in my parent’s basement and probably signed into AOL chat talking with my friends and downloading music – it was 1999 and I was still in high school (yes, I was that much of a nerd even then). I would like to think I am perceptive enough to have fully grasped it at the time, but not so much. I did take away the knowledge that internet was going to change things forever, however, and that it was already making the world that much smaller and more connected. I also recognized the way that the web opens doors – a realization that I did not fully take advantage of until I started my first blog, an endeavor that led to a gig with AOL, and the rest is history (and fodder for archive.org).
Today, I work on the web, developing interactive campaigns and changing the way businesses operate. It has been an interesting road, to say the least. There are days when I think I have to drag people kicking and screaming into the 21st century and days when I am so inspired and excited I want to do some Tom Cruise style couch jumping. Fortunately, there are many, many more of the latter.
August 13, 2008
Maybe it is because August is vacation month for most of the world, but staying out of the blogging/new media echo chamber is pretty refreshing at the moment.
I think it is making me smarter more original.
July 14, 2008
June 25, 2008
I’ve written about Chris Guillebeau before, and he recently emailed me about his new ebook/manifesto with a textbook example of how marketing types/people with something to promote should approach bloggers (but of course he gets it, he has a blog of his own).
It is called A Brief Guide to World Domination: How to Live a Remarkable Life in a Conventional World *and other Modest Goals.
First of all, with a title like that, how could you not be interested? More seriously, it is a great and inspiring read, especially if you’ve been in a rut lately. I agree with much of his philosophy and ideas as well – I’d write more about them, but really, you owe it to yourself to go read it. Moreover, it is beautifully designed and laid out (and only 29 pages) – perfect for a break from work or a nice literary nightcap. So go check it out!