On NBC News in Chicago

September 27, 2011

If you’ve ever wanted to see me on video, here you go. I was recently on NBC’s The Talk with Marion Brooks discussing social media marketing and the launch of Socialogic, a new agency in Chicago (to point out the obvious – I work for them).

Ah, sweet validation from mainstream media.

My post on finding the right social media team members was published in Crain’s Chicago’s Small Biz Blog today.

Six years ago I was a fresh college graduate just getting started in the online marketing world. The average person didn’t know what a blog was, Facebook was restricted to university students in the U.S., and Twitter had yet to be invented. And the web was just starting to be respected and understood by mainstream marketing firms and teams.

Today, bloggers appear in commercials and social media is a key part of the marketing mix for brands both large and small. Finally, some respect! That said, I still see companies struggling with the connectivity, the immediacy, and the transparency of the web, and how it is all integrated into their organization. It’s an interesting problem, and one that I’ll continue to write more about on this blog.

Unrelated and relevant only to fellow Chicagoans – my agency is hosting an event at Social Media Week on social engagement and content creation – RSVP! It will be a great chance to gain some expertise, network with your fellow members of the media, and generally have a fabulous time.