Bantam Live: Social CRM = The Future

July 13, 2009

I just checked out  Bantam Live and, as someone who manages complex interactive campaigns on a day-to-day basis, I have to say “DO WANT”. (gotta use appropriate internet-nerd speak).

Like I said in my last post, it is not the relationship you have with your customers, it is the relationship your customers have with your business that is important.  Social CRM systems like Bantam have got it right.

Via Crunchbase:

“With Bantam, business teams can create secure social workspaces to share information, track activity, and manage contact and company relationships inside and outside the organization. Status updating, auto-posting, following, notifying, messaging, and profile pointing features weave purposefully into business workflow objects (activities, CRM, events, project management, etc.) for users to become aware and interact with their colleagues and contacts.”

B2B decision makers, what do you think?  I love the idea of something that combines internal and external project management like this – it could streamline the process and cut down on the mystery between business and IT.

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