The Medici Effect

February 24, 2008

Frans Johansson’s excellent book, The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures is now available for free online.

From the book’s Amazon page:

“Johansson, founder and former CEO of an enterprise software company, argues that innovations occur when people see beyond their expertise and approach situations actively, with an eye toward putting available materials together in new combinations. Because of ions, “the movement of people, the convergence of science, and the leap of computation,” a wide range of materials available for new, recontextualized uses is becoming a norm rather than an exception, much as the Medici family of Renaissance Italy’s patronage helped develop European arts and culture.”

Go read it!

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