The Power of Word of Mouth

December 13, 2007

This article from Newswise suggests that good old-fashioned word of mouth might be more valuable than previously thought, especially on the web.

It’s not surprising of an idea, really:

“It’s always been this way. What’s changed is that digital media makes it so easy for everyone to forward messages to contacts within their social networks. For most everyone, digital media just extends a very human desire to help others.”

I think that last sentence applies especially well to bloggers.  After all, while dedicated bloggers may indeed make money or otherwise gain from their blogs, I have a feeling that many got started in order to share their knowledge, skills, or simply to entertain others. 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: