Viral Marketing: Travel Pod’s Travel IQ Challenge
December 3, 2007
Travel Pod has hit on an awesome way to market their site – by creating a fun game/Facebook app that is strangely addictive (especially if you’re kind of a nerd like me), they’ve managed to get a decent amount of publicity and links.
The premise of the game? You get a map of the world (or of a specific continent) and you have to click on the spot where a particular city, building, or natural landmark is located. The closer you are to the actual location, the more points you get. Also, you have to earn a set level of points to advance to the next round, and you can believe that certain people (me again, cough cough) will keep playing until they get to the highest level. You can also play a version with photos of various destinations instead of names.
Of course, the places get more difficult as you go along. The first rounds consist of well known cities like Paris and major monuments, like the Egyptian pyramids. However, as you go along, the cues start getting tougher, naming cities like Ouagadougou and Belo Horizonte.
Granted, it’s kind of a time suck, but at least it’s an educational one!