Viral Marketing: Travel Pod’s Travel IQ Challenge

December 3, 2007

Travel Pod has hit on an awesome way to market their site – by creating a fun game/Facebook app that is strangely addictive (especially if you’re kind of a nerd like me), they’ve managed to get a decent amount of publicity and links.

The premise of the game?  You get a map of the world (or of a specific continent) and you have to click on the spot where a particular city, building, or natural landmark is located.  The closer you are to the actual location, the more points you get.  Also, you have to earn a set level of points to advance to the next round, and you can believe that certain people (me again, cough cough) will keep playing until they get to the highest level.  You can also play a version with photos of various destinations instead of names. 

Of course, the places get more difficult as you go along.  The first rounds consist of well known cities like Paris and major monuments, like the Egyptian pyramids.  However, as you go along, the cues start getting tougher, naming cities like Ouagadougou and Belo Horizonte

Granted, it’s kind of a time suck, but at least it’s an educational one!


2 Responses to “Viral Marketing: Travel Pod’s Travel IQ Challenge”

  1. lucky said

    We’re glad you like it… there’s a Facebook group for recovering Traveler IQ Challenge addicts you might want to check out 🙂

  2. wenshidi said

    For anybody interested, there is a new Traveler IQ Challenge Discussion Group just started over at Yahoo Groups.
    Things are a bit quiet at the moment, but things should liven up as more and more people discover this great game in the very near future. If you are a Traveler IQ Challenge fan why not come on over and introduce yourself today.

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