Power Shift: Creativity and the Masters of the Universe
October 5, 2007
Read Write Web contributor Bernard Lunn (who I tend to agree with in general) says that creative types are the new “masters of the universe”.
The internet is breaking down walls that used to exist between artists, musicians, writers, and other creative people and the public – they no longer require publishers, record labels, and other businesses to interact directly with their potential audience.
And I quote:
“I was going to just say “entrepreneurs”, but it is broader than that. Creative people – whether they are developers, musicians, actors, scientists, writers or (insert creative type that I have annoyed by omitting) – are the next Masters of the Universe. Entrepreneurs who tap the rise of the creative class will do well, but the trend is a deeper one that makes creative people into entrepreneurs.
This has huge disruptive and destructive implications for big companies which today act as the toll booths, through which creativity has to pass.”
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