July 7, 2009
I love it when people talk about the different marketing channels like they have nothing to do with each other, then they go home and browse the web while watching TV and listening to the radio and chatting on Facebook, Twitter, et al.
Your audience interacts with your brand as a whole. The same people reading your blog see your commercials and get your newsletters and watch your YouTube channel. How they first come across you and/or your company may vary, but their interaction with your brand extends across media. They’ve already integrated your marketing strategies without your involvement.
File under: painful obviousness, harsh language.
Yes, this blog has been quiet for a while – but I’ve been busy on Twitter (@jazspin), and I’ve been working on a number of exciting projects that truly exemplify the power and utility of the web. Watch this space. That said, it is has been nice getting out of the echo chamber for a while – there are plenty of amazing blogs out there, but there are also plenty that are bandwagon jumpers. Another testament to the fact that people respond to authentic voices both online and offline.
On a related note, I recently re-read the Cluetrain Manifesto (ten year anniversary edition). The first time I read it was online, sitting in my parent’s basement and probably signed into AOL chat talking with my friends and downloading music – it was 1999 and I was still in high school (yes, I was that much of a nerd even then). I would like to think I am perceptive enough to have fully grasped it at the time, but not so much. I did take away the knowledge that internet was going to change things forever, however, and that it was already making the world that much smaller and more connected. I also recognized the way that the web opens doors – a realization that I did not fully take advantage of until I started my first blog, an endeavor that led to a gig with AOL, and the rest is history (and fodder for archive.org).
Today, I work on the web, developing interactive campaigns and changing the way businesses operate. It has been an interesting road, to say the least. There are days when I think I have to drag people kicking and screaming into the 21st century and days when I am so inspired and excited I want to do some Tom Cruise style couch jumping. Fortunately, there are many, many more of the latter.
June 16, 2009
“And I believe that good journalism, good television, can make our world a better place.”
“In emerging democracies like Russia, in authoritarian states like Iran or even Yugoslavia, journalists play a vital role in civil society. In fact, they form the very basis of those new democracies and civil societies.”
– Christiane Amanpour
These two quotes seem particularly apt given recent world events. And by journalists, I don’t mean just the official press, I mean the courageous citizen journalists like the twitter users who are giving everything they have to make sure the world hears their story and perspective from inside Tehran.